What is The Peak Way?
Similar to Apex Peakway, which makes it’s way around town, The Peak Way is a new project working towards bringing you the best news, information and interactive tools around town in Apex, NC.
This website started in August 2025 so the content is a bit limited now, but we are quickly adding new stories, interviews, tools and more so make sure to check back often.
Who Created The Peak Way?
The Peak Way was created as an extension of The Peak Weekly, a free weekly email newsletter that thousands of Apex residents rely on to stay current with everything happening in the Peak.
Because the newsletter is designed to give quick updates in an easy-to-scan email format, we decided to create The Peak Way to allow us to go into more depth on various projects that may not fit into the newsletter.
Adam Whitaker
AUTHOR AND PUBLISHER OF THE PEAK WAY & THE PEAK WEEKLY
Adam Whitaker is the Publisher of The Peak Weekly, The Peak Way, and has over 25 years of experience in digital marketing. He also is the owner of Rank Brain Media.
Susan McGrath
WRITER FOR THE PEAK WAY
Susan McGrath is a book editor, proofreader, copyeditor, and writer.